Billboard Series for Urban Elements Salon which were displayed in their hometown of Petaluma.
Petaluma, CA is home to numerous hair salons. Our goal was to separate Urban Elements from the rest. Playing on the elements theme we chose Fire -Air -Earth – Water…asking citizens what element are they? Needless to say, these billboards caught people’s eyes and drove new clients to the salon.
Photography by: Kearsten Leder Photography